The MagicLink is a way to allow recipients to simply click an embedded link in order to redeem a gift from you. You are able to customize this link to determine how many total redemptions are allowed, as well as how long the link is active.

MagicLinks are great options to be used in Marketing content, as well as LinkedIn Messages. They aren’t as personalized or engaging as the standard workflow in Postal, but it allows you to create links for anyone to simply click and redeem the gift in a few short steps.

There are two ways to create MagicLinks either from the Automation tab or directly from the item found in My Items.

Contents

  1. Automation Tab

  2. My Items

  3. Managing Your Magiclinks


Automation

Click the Automation tab and then select MagicLink from the drop-down options > click Create a Link to begin the process



Then, select an item you want to create a link for. Do this by hovering over the item you wish to set up and click “Choose this item”.

Once you have the item selected you'll land on the MagicLink customization page.

  1. Add a Custom Message that will be included on the link page

  2. Give your link a name (for internal reporting purposes)

  3. Enter the order limit (i.e. How many redemptions do you want to allow?)

  4. Set when the link expires if at all

  5. Select a variant (if applicable) to select (In my example, I selected a DoorDash, which has 4 options for various pricing denominations)

  6. Click Next

  7. Review and select Save MagicLink

You can now select 'Copy Link' and paste the link wherever you need it to be.


My Items

Alternatively, you can click Marketplace > select My Items, select View this item > then, click the Create a MagicLink option.

From here you'll land on the MagicLink customization page.

  1. Add a Custom Message that will be included on the link page

  2. Give your link a name (for internal reporting purposes)

  3. Enter the order limit (i.e. How many redemptions do you want to allow?)

  4. Set when the link expires if at all

  5. Select a variant (if applicable) to select (In my example, I selected a DoorDash, which has 4 options for various pricing denominations)

  6. Click Next

  7. Review and select Save MagicLink

You can now select 'Copy MagicLink' and paste the link wherever you need it to be.


Managing Your MagicLinks

Once the link has been created through one of the workflows outlined above, your MagicLink(s) will live under the Automations tab, under MagicLinks. From the MagicLinks page, you are able to edit, disable, re-enable, or copy the link for embedding.

To edit a link, click on the name from your list. This will take you to the editing page.

The following page will display

  • Stats (Orders, Order Limit, Total Cost & Cost per Order)

  • Details (Owner, Status, Created On, Expires On Date, Order Limit, Last Order, Last View & URL)

  • Orders (Order Date, Contact, Cost & Order Status)

  • Item details (Name, Option, Brand, Category & Price).

To edit this MagicLink, simply click Actions in the top right corner and select Edit Link.

When a recipient clicks the link, they will be taken to a verification page where they will see your Custom Message and Postal you’ve selected. They will also verify their contact information (if they are already in Postal), or, it will prompt them to “Add contact info” if they are new to Postal for a digital gift (such a Digital Gift Card).



Once the information is entered and they select Confirm, they will land on a confirmation page.


Things to Know:

  • When someone clicks the link and redeems the gift, the funds will automatically be deducted from your Funds and Budget, accordingly. Please ensure that you have enough funds and budget to cover this gift redemption, as well as any other background automation (such as Triggers and Playbooks), campaigns, and one-off sends.

  • At any time, you can go and disable a MagicLink by going to Automation > MagicLinks > click the name of Link > click Actions and then select Edit Link > toggle Link Engaged off (gray) > click Next > click Save Link

  • The Expires On date is the day that the MagicLink is no longer available. If you set the expiration date to be 10/13/20, the last day to use the link to redeem their gift (pending remaining quantity) would be 10/12/20.

To learn about reporting on MagicLinks please check out our MagicLink Reporting article.


Feel the Magic - Happy Sending!

Did this answer your question?