Setting up a Subscription
Subscriptions are configured as multiple steps over a given time frame, much like a drip campaign, that send items out to your selected contacts. Subscriptions can have an unlimited amount of steps and contacts added to them.
A best practice for setting up Subscriptions is to coordinate efforts that match your existing marketing/sales outbound strategy. An example of this would be, call goes out, Postal Direct Mail sent; email/booked meeting, gift sent, etc. Think of Subscriptions as another touchpoint and part of the communication between you and your contacts, whether that be a lead or a client.
As an Admin of Postal, you can start creating a Subscription by selecting from your approved items and Saved Messages, or create a new message for the Users. After a Subscription is created and saved by the admin, the Users will have the ability to pull contacts over one-by-one or select from a pre-existing saved list.
Admins can pause, archive, and delete Subscriptions. Users can add/remove contacts at any time using a saved Subscription created by the Admin.
Any time an item is sent in a Subscription, it is synced back with your connected partner integration. Learn more about our partner integrations here.
How to Get Started Building a Subscription:
To create a Subscription, select Automations from the top menu and select Subscriptions. From there, click 'Start Here' to begin creating your Subscription.
From there, you will be able to build a Subscription in Postal.
Once you select this option, you will be asked to name your Subscription. A best practice is to name the Subscription (for internal use) something that is familiar for you and your Users to identify who the audience of Subscription is intended for (demand generation, lead qualification, nurturing, retaining, etc).
After you have named your Subscription, select 'Add a Step'.
From there, you will be taken to your approved items. Select the item/direct mail that makes the most sense for you and your team. Think of this first step as the initial send and the first gift your recipient will receive from you.
Each step is set as a delay in days. The delay time is configured by the admin. This delay will show in Subscriptions as days, meaning that the delay you select when configuring your next step is sent out from however many days you set the delay to be. So if you set the delay as 20, then the item will be sent 20 days from the step prior.
The first step can start at +0 Days meaning, when you add contacts to your Subscription, your item chosen for this step will automatically send on the day you add your contacts to the Subscription unless you would like to add a greater delay.
When creating steps in a Subscription we recommend the following:
Gifting by 3-5 days
Direct Mail by 7 days
This is to ensure gifts arrive spaced out in the way you wish your recipient to receive them.
After you select your item, select a message that best suits the recipients. Choose from one of your pre-saved messages (set up in your profile), or type out a message in the Custom Message field. As the Admin, you can create the messaging for Subscriptions from your saved messages or create new messaging for your users. The messaging used will be available to all users.
Once Step One looks good, click 'Next'. Preview your first step and save.
In the next steps, after the initial step +0 days, you will be able to customize the time frame and choose a delay that makes the most sense for the recipients.
To add another step to your Subscription, click 'Add a Step'.
A best practice is to space each step apart by one week. Continue to follow the above process to add as many steps as you like.
When you are done adding steps, double-check one last time to make sure each one includes the correct delay time, correct item, and the correct messaging for users and your team.
If everything looks good, click 'Create Subscription'. You and your users can now access this in My Subscriptions to send items!
Editing a Subscription:
Within the Subscription, an Admin will have the ability to configure the following:
Enable a Subscription: Automatically turned on when you save a Subscription and add contacts to it
Disable: When a Subscription is disabled, Users are prevented from adding new contacts, but existing contacts will continue to receive items. If you want to remove contacts from a Subscription that you wish to no longer be enabled, please remove them individually
Clone: This is set so the admin can duplicate the Subscription and add/remove/change steps at any time or delete the entire Subscription
Delete: Remove/delete the entire Subscription
To edit the Subscription, click the pencil. You can then edit the Subscription step by step if needed.
This will allow editing for the message and the item being sent as well as the delay time.
To add Contacts to a Subscription, select 'Add Contacts to a Subscription'
Best practice for Subscriptions:
Download the Chrome extension, Postal Everywhere
When sending an item in the Subscription, the activity will sync back to your Partner Integration. Users can also download the Postal Everywhere extension to send items seamlessly. Using the extension, Users can add and remove contacts to a Subscription with just one simple click!
Have more questions? Reach out to our Support Team!